The mission of this concentration is to prepare future leaders in engineering of new products. The PD concentration includes many subjects from the school of management and is a good option for students interested in management careers or entrepreneurship. Major areas covered by the PD concentration include design, manufacturing, economics, marketing, organizational behavior, accounting, and intellectual property law. Further, the PD concentration curriculum is structured such that it is complementary to the Management minor offered by the Sloan School.
Students are encouraged to take 14.01: Principles of Microeconomics early in their career. Since it is not an upper level course (and is a HASS), it cannot be counted in the concentration; however, it is a prerequisite for other subjects essential to product development.